- Interior
Liewood's new headquarters on Blegdamsvej in Copenhagen embodies a harmonious fusion of elegance and functionality, combining timeless architectural elements with modern, minimalist designs. Designed by Norm Architects, this inspiring space exudes a sense of warmth and calm through the use of light tones and natural materials.
Upon entering Liewood HQ, you are welcomed by the original sloping ceilings and deep window niches that highlight the building's historic charm. The architecture reflects an era when craftsmanship and refinement were key. To enrich this classic base, Norm Architects added a monochromatic but rich palette of colours and materials. This palette highlights the textures of the chosen materials and creates a harmonious environment that invites creativity and collaboration. 
The building's five floors have been carefully designed to provide a dynamic and inspiring working environment. From showrooms to offices and creative studios, each space is decorated with attention to detail and functionality. Minimalist, sculptural elements, such as playful stages and curved walls, are strategically placed to be both aesthetically pleasing and complement the children's toys on display. Sofie Bak of Norm Architects emphasises the importance of tactile elements in the design. Structured plaster walls and contrasting materials such as oak and steel contribute to a comfortable and understated atmosphere. These thoughtful details give the space deep meaning and enhance the visual and tactile experience of the users. 
These thoughtful details give the space deep meaning and enhance the visual and tactile experience of the users
The building's original entrance has been retained and adapted to Liewood's modern needs. The dark stone floor is contrasted by a striking clay work podium, adding to the balance and grandeur of the space. The monumental staircase, connecting the ground floor to the upper floors, has been left untouched and acts as a tribute to the past. The surrounding curved walls add an unexpected element that continues to surprise visitors.
Art plays a crucial role in creating a stimulating environment within Liewood HQ. Danish designer Sara Martinsen has contributed subtle artworks that enhance the warmth and tactility of the space. These artworks have been carefully chosen not to compete with the products on display, but to enrich the overall aesthetic. 
The showroom on the first floor provides an inviting space for customers and staff to explore Liewood's extensive range of products. The wooden core of the showroom contrasts with the small scale of the toys, which helps to highlight each item. Built-in drawers and custom-made shelving create a tidy and organised presentation, while the wooden elements add warmth and a sense of security. Natural materials play a central role in the interior design. The wide wooden staircase acts as both a stylish element and a meeting place for employees. The use of wood and other natural materials aligns with the human need for environments that feel good, look good and stand the test of time.
The heart of the headquarters, known as ‘The Parlor’, serves as the central kitchen and meeting space for staff. Here, a large travertine table invites communal meals and conversations, fostering a sense of community and collaboration. The serene and open atmosphere of this space offers a respite from the hustle and bustle of the working day. The top floor, ‘The Apartment’, is designed as a homely and intimate space. The steel spiral staircase, which does not reach the ground floor, is a modern element that contrasts with the wooden floor and calm, tone-on-tone colours. This space provides a haven for employees who need a quiet environment to work or relax. 
The Liewood HQ offers a perfect balance between work and well-being, with spaces that promote both productivity and relaxation. By using a timeless colour palette and thoughtful designs, Norm Architects has created a working environment that is not only functional, but also aesthetically and psychologically enriching. The light and natural elements make the space inviting and inspiring, ultimately contributing to a positive work culture and a sense of belonging among employees."
Photography by Jonas Bjerre-Poulsen
Text by Celien Hemelaer