- Art & Design
Last month, Copenhagen hosted 3daysofdesign, a festival for aesthetes and design lovers who find themselves somewhere between dreaming and doing. For three days, how could it be otherwise, several galleries, stores, showrooms, streets and more participated in the annual event. Among the present names was Norm Architects, a studio we know for their holistically motivated and human-centred design.
From 12 to 14 June, in Copenhagen, Denmark, you could indulge in plenty of design news. As many as 250 names participated in 3daysofdesign, making a concerted effort to welcome visitors from home and abroad in an inspiring environment. Specifically, there was a wide range of exhibitions to visit, spread throughout the city. Both new creations and well-known icons were waiting to be visited, divided into furniture, lighting, and accessories. Although entrance is free during the day, there is always a perceptible air of exclusivity at the venues. For the evenings, there is a filled schedule of events. This year, we encountered several projects with Norm Architects, which entered into various collaborations and all came out with successful results. The studio saw the light of day in 2008 and since then has made it their primary mission to bring more emotion to the world of construction and interiors. The talented team of architects and designers sees aesthetics as a channel to promote human well-being. Every person and place is completely unique; therefore, design is their preferred medium to re-energise our tangible environment with an emotional charge. Crucial to this is their ability to sense with precision when nothing is missing and nothing is too much in an interior. 
This edition of 3daysofdesign, Norm Architects left a mark in several locations
This edition of 3daysofdesign, Norm Architects left a mark in several locations. For instance, they collaborated with BRANDT Collective, which specialises in hardware. Specifically, they designed three collections for them that came together in an exhibition meant to give the everyday an extraordinary dimension. The mundane can simultaneously become a source of wonder. For Massimo Copenhagen, in turn, they were asked to come up with a rug collection. Specific to their style, the designers chose subtle shades and earthy colours, making diverse interiors compatible with the pieces. The New Mags Concept Store, on the other hand, had a very different approach: a bookstore with a tasteful mix of magazine, books and accessories. Norm Architects was responsible for the overall design concept. Furthermore, they are familiar faces at Malte Gormsen, a company specialising in cabinets and joinery. Their joint performance at the festival was already preceded by several collaborations in specific projects. A specially curated collection included designs that indicate how both parties complement each other. Apart from the aforementioned names, the offer naturally included many other experts who could let their creative juices flow. 
Every June, design lovers and professionals flock to the Danish capital for 3daysofdesign. Last edition, Norm Architects was richly represented in the form of several collaborations. Specially designed pieces, large and small, proved how skilfully they know how to respond to a second vision. We are already looking forward to what 2025 will have in store.
Exhibition by Signe Hytte
Photographed by Jonas Bjerre-Poulsen
Text by Cara Jacobs