For once, this iconic building in Beijing did not come from the hand of a Westerner. The headquarters of China's largest private broadcaster, Phoenix Television, was designed by BIAD, Beijing Institute of Architectural Design. Founded by the state in 1949, the large-scale architectural design and consulting center has since become a national base for residential innovation and design innovation in Beijing.
The Phoenix International Media Center is a balloon-shaped torus formed by a winding grid of steel and is located on the corner of Chaoyang park in the Chinese city. The building consists of no less than 3800 glass panels and forms the shell around two detached buildings: an office building at the back and the studios at the front. You make your way from one point to another via the circulation system of bridges, supported by tilted columns anchored to the steel structure of the torus.
A new era entered with the genesis of the Phoenix in 2014: 'Made in China' became 'Created in China'
A new era entered with the genesis of the Phoenix in 2014: 'Made in China' became 'Created in China' and shows that China no longer needs to import talent. For fifteen years, China focused on progressive Western architects to create new buildings. According to the country, they had a more innovative design idea. The fact that the TV station chose an architect from Beijing in a city that has long been oriented towards the West is perhaps even more progressive. The goal of Phoenix Television was to create transparent headquarters, both inside and outside. The architects fulfilled this wish by incorporating gardens and reflective pools into the site that attract visitors to hang around. In addition, they also form beautiful outdoor areas where employees can take a break. The torus is lifted from the ground along one side to open the path to the central courtyard. On the other hand, it is lifted even higher so that it forms a sort of gateway to the park behind it. The interior is finished with a light-coloured wooden floor and sleek white walls that form a consistent whole with the white steel structure inside. The high side of the torus was given nine floors of offices. The television studios, a club and high-quality restaurants nestled on the lower side. It was the latest 3D modelling software that enabled the architects to design and execute the project with the highest degree of precision. In any case, the Phoenix International media center is an iconic piece of engineering and artistic beauty that breaks through the pattern of monuments by international architects.