- Outdoor & travel
Few things compare to finding a home away from home. Tenuta Negroamaro in Puglia, Italy has exactly that mission: to offer its temporary residents a stay that allows them to reconnect with rural bliss.
Tenuta Negroamaro is a home away from home where slow living prevails in a beautifully designed environment with natural and traditional materials such as local soft stones, bamboo and jute carpets that provide a "handmade tactile" experience. The inspiration for the décor came from the local cactus, which is often used to produce alcohol and used in many cocktails. 
A hidden gem in Italy that invite you to enjoy la dolce vita
It was London-based interior designer Olga Ashby who transformed the hotel into a peaceful place where inside and outside constantly interact. For instance, she drew a lot of inspiration from the local cactus, called fico d'india. With a modest total of 10 rooms, Tenuta Negroamaro is perfect for private family holidays, weddings, retreats and more. Each unit is made with the aim of becoming an autonomous retreat, and the individual outdoor spaces help considerably in this regard. 
Common areas include a kitchen with handmade ceramic shelves and a beautiful library corner with beautiful artworks. An obvious eye-catcher is the tapestry above the sofa, which is made of Merino wool. In the near future, the hotel will add a yoga gazebo, a massage room and a private dining area. The earthy colour palette helps considerably in blending the roughness of nature outside with the softness of the inviting atmosphere inside. More than that, the beauty of Tenuta Negroamaro is revealed through its details, materials and textures. A variety of natural and traditional materials from the region were used: local soft stones like Pietra Leccese and travertine for the floors and furniture; bamboo for gazebos and walls separating the rooms; jute for carpets and light fixtures. "We want people to stop thinking and start feeling and really see the world around them," we hear from the interior designer. In short, at Tenuta Negroamaro, modernity and tradition fuse to offer the maximum of Italian good living. 
Want to see more of this hotel? You can do so via our coffee table book PURE Hotels.
Photography by Vigo Jansons