- Art & Design
Earlier this year we already got our readers acquainted with the British studio House of Grey and their holistic approach to design. Now, we are pleased to put their latest collaboration in the spotlight: the one where they teamed up with Armadillo to create the Ellipse Collection, a line of rugs inspired by the rhythm of nature.
House of Grey is not only an interior design studio that takes on commercial and residential projects, founder Louisa Grey and her team can also be called upon for styling advice, and exhibition and production design. They do all this from their so-called ‘whole-person-whole-world’ approach. This focuses on the use of natural materials that have a positive impact on human health and have the ability to feed the earth again at the end of their use. At House of Grey, this is referred to as ‘circular salutogenic design'. 
The studio also prides itself on their ‘evidence-based’ design approach and from this idea also came, for example, the recently launched Ellipse Collection. This is a rug collection released in cooperation with the like-minded company Armadillo. Their craftsmanship and artisanal products fit perfectly with House of Grey's values of having as little (negative) impact on the earth as possible. The rugs in this collection are meant to last a lifetime, and can even be passed on and cherished from generation to generation.
Each rug encourages visual and tactile explorations and individual introspection.
‘Taking us on a journey of textures, from the raw and organic to the sensual and refined, the collection satisfies our insatiable craving for nature by bringing organic forms, tones and textures into the interior of the home,’ we hear at Armadillo. In this world of stress and an overload of technological stimuli, more and more people are looking for a connection with nature as an antidote. Each rug in this collection is therefore designed to stimulate both visual and tactile exxploration, as well as individual introspection. ‘Our human bodies are naturally programmed to follow Earth's rhythms. With this collection, we hope people will see for themselves the benefits of living consciously in their environment and being more sensitive to the way we tread on this Earth,’ House of Grey states. Handcrafted from high-quality jute, wool from New Zealand and pure silk, the collection follows the so-called 'rhythm of nature'. The soothing and earthy colour palette ensures that these products will add style and atmosphere to any interior. This is how Louisa Grey proves that her holistic approach is successful in its goal. 
If, like us, you can't get enough of House of Grey, keep an eye out for the June issue of Imagicasa magazine as it will feature an extensive interview with founder Louisa Grey to immerse you even more in her extraordinary design style. Missed the last edition of our magazine? Know that you can always order all previous issues via our webshop (while stock lasts).
Images courtesy of House of Grey and Armadillo, Photography by Emma Lee (@emma27lee)