- Interior
- Architecture & development
There are no limitations in 3D and Bronxes Studio knows that. The young team shows this with the project that they gave the name ‘Pale’. The modern minimalism and airy colour palette immediately charmed Imagicasa. Today, we take a closer look inside this digital design with the hopes of convincing our readers as well of the quality with which Bronxes develop their projects.
Bronxes operates from Athens, Greece since 2015 and consists of passionate interior architects and 3D artists. They are specialised in high-end architectural 3D visualisations and already collaborated with several real estate developers, interior designers, and architectural firms. With their wide and profound knowledge, Bronxes is always at the service of the vision of their clients. Whether it concerns creative or marketing purposes, the team transforms each unbuilt space to a realistic and architectural 3D image. In the case of Pale, the art direction and 3D visualisation were respectively taken care of by Nefeil Kallianou and John Ninos. The project was designed and visualised for branding purposes; the result is a bright apartment where a minimalistic design goes hand in hand with a maximum of natural light. 
The interior concept relies on a minimalism that effortlessly flows through the residence. The overarching feeling is one of light and open spaces. The images show a living area, kitchen, dining area and bedroom. There are no official divisions between the different rooms; because of this, the entire apartment has a relaxed and uncluttered character. Furthermore, the colour palette is serene and modest; with white and grey tones, chaos and unrest are definitely put at the door. Beige and brown accents create the desired contrasts that keep the whole interesting and lively without breaking with the minimalistic mission of the team. Also, the materials have a nice neutrality to them; concrete, glass, wood, plaster and dry-shadow terrazzo are, namely, are the forefront here. The full-height arch shaped openings generously allow the natural light, which is then reflected by the floor out of natural stone.
In this project, they decided to mainly collaborate with Danish design brands.
Moreover, Bronxes took a lot of time to choose the furniture. In this project, they decided to mainly collaborate with Danish design brands and undoubtedly made a good decision doing so. The pieces that caught their eye include the PP589 Bench from Hans Wegner (which is from 1953) and the Herringbone Patterned Bar cabinet from Bolia. For decoration, they added a few pieces with Viennese weave that together with the raw concrete surfaces create a pleasant effect. The end result is a cosy residence that combines relaxing minimalism with characterful accents in an interesting way. 
Entering Pale means everything but losing your colour. Instead, this 3D project of Bronxes delights us with its bright and spacious layout that saves minimalism from the cold and unpersonal stereotype. Here, you reside in a calming residence that patiently presents you its identity and offers a pleasant living experience.
Art direction & 3D visualisation by Nefeli Kallianou & John Ninos